This catalog started with a collection of pink clothing my best friend already owned. I photographed each piece and used those images to build a playful, tech-styled fashion catalog. The project focuses on turning everyday items into a cohesive visual system through layout, image treatment, and a soft pink aesthetic.
OVERVIEW
IMAGE_TREATMENT
TOTE_BAG_MOCKUP
HAT_MOCKUP
I added the catalog cover onto a tote bag just to show how the visuals could live outside
the book itself.
The cover design is adapted into a hat graphic, stripping it down to its most recognizable elements.
ABOUT