This catalog started with a collection of pink clothing my best friend already owned. I photographed each piece and used those images to build a playful, tech-styled fashion catalog. The project focuses on turning everyday items into a cohesive visual system through layout, image treatment, and a soft pink aesthetic.

OVERVIEW

A white brochure featuring a pink dress illustration and text, resting on a light gray surface.
A person in a pink shirt and black pants poses dynamically against a plain wall, showcasing a lively dance move.
A pink hoodie hanging on a hanger, featuring a small red heart logo on the chest area.
Blank sheet of paper with blue grid lines, slightly torn on the right edge.

IMAGE_TREATMENT

Text in red ink reads "Printed" on a white background, with faint embellishments surrounding the text.
A fashion catalog open to a spread showcasing various clothing styles and accessories.
Beige tote bag with a pink graphic design featuring a silhouette and text. Simple and stylish for everyday use.
A white baseball cap featuring a pink graphic design on the front, resting on a neutral surface.

TOTE_BAG_MOCKUP

HAT_MOCKUP

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Pink Tech Catalog

Pink Tech Catalog

LEVEL 03

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I added the catalog cover onto a tote bag just to show how the visuals could live outside

the book itself.

The cover design is adapted into a hat graphic, stripping it down to its most recognizable elements.

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